New Infographic: Perspectives from Small Businesses on New Generic Top-level Domains (gTLDs)

WASHINGTON, June 19, 2014 /PRNewswire-USNewswire/ -- Over the next couple of years, domain standards like .com, .net and .org will be joined by potentially thousands of new generic Top Level Domains (gTLDs), such as .photography and .restaurant. To gain perspective from those already doing business online, SCORE, mentors to America's small businesses, teamed up with Verisign, the global leader in domain names, to better understand entrepreneurs' views on new gTLDs, and what small business owners consider when naming their business website.

According to this survey of small- and medium-sized (SMB) business owners already conducting business online:

  • 4 out of 5 SMB website owners prefer a .com web address over a new gTLD web address.
  • 81 percent of website owners believe new gTLDs will be confusing to their customers.
  • 77 percent of SMB website owners prefer a .com web address over a new gTLDs that describes their business.
  • 79 percent of Internet users would rather visit a .com will confuse customers.