WASHINGTON, Sept. 2, 2015 /PRNewswire-USNewswire/ -- SCORE, – www.score.org - the nation's largest network of free, expert business mentors, has gathered statistics on the most effective strategies for business-to-customer (B2C) content marketing. 70% of customers prefer to get information about a business from content rather than ads, so companies are taking the time to develop strong, shareable content.
77% of B2C marketers use content marketing
Since valuable information can attract customers, 48% of businesses publish content daily or multiple times a week. The types of content include:
*Website articles (78%)
*In-person events (69%)
*Branded content tools (47%)
*Mobile apps (42%)