WASHINGTON, Aug. 6, 2015 /PRNewswire-USNewswire/ -- SCORE, – www.score.org - the nation's largest network of free, expert business mentors, has gathered statistics on the most effective strategies for business-to-business (B2B) content marketing. 86% of B2B marketers use content marketing, and 42% publish content more than once a week. On average, B2B marketers send content to 4 different target audiences.

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White papers are the most consumed B2B content

Different forms of content influence B2B buyers. They rank as follows:

-White papers (49%)
-Product brochures/data sheets (46%)
-Case studies/success stories (36%)
-Detailed technology guides/implementations (36%)
-Video/multimedia files (35%)
-Customer magazines/publications (31%)
-Competitive vendor worksheets (30%)
-Webinars (29%)
-Blog articles (29%)
-E-newsletters/digests (29%)
-E-books (24%)
-Podcasts/audio files (24%)
-Web slideshows (22%)
-Infographics (21%)


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