There’s nothing more local than your pocket.

On a recent Local University hangout on mobile and local, local search and analytics experts gave some great insights on the growing importance of mobile search and mobile site design. LocalU, the host of the hangout, is an organization dedicated to teaching small business owners how to succeed online through local online searches.

Today’s customers understand local and mobile without a second thought. Just think about how many times a day you or your colleagues whip out your iPhone and Google “lunch takeout” while also asking Siri for directions to the nearest gas station. We get it as consumers, of course, but do local business owners really understand the importance of mobile?

Businesses are literally losing opportunities by not having a truly mobile-friendly website experience for customers. In fact, 93.3 percent of small business websites are not mobile compatible despite the astounding 4 out of 5 consumers using a smartphone to shop — this according to SCORE, a nonprofit supported by the U.S. Small Business Administration that helps small businesses nationwide.

Local businesses especially stand to gain from the mobile wave. Consider this: 50 percent of consumers who performed a local search on a smartphone visited a store within a day, according to a recent study from Google.

“I think that no one is unclear about the importance of mobile anymore, but a lot of companies might think they are the exception to the rule,” Cindy Krum of MobileMoxie said on the June 19 hangout hosted by LocalU.


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