Before you notice the labels at Panache Vintage & Finer Consignment in Brighton, you may notice the hats.  Yet, the hats are more than decorations; they represent the incredible entrepreneur behind one of Rochester’s most unique and successful female owned boutiques: Joan Lincoln.

“I had been working for other peoples businesses in a supporting actress role,” Lincoln said. “I wanted to do something different. I knew I could do something different.”  Lincoln decided to focus on what she had discovered to be her true love – making women feel good about themselves through fashion and beauty and identified a hole in Rochester’s market that would allow her to do so: high end consignment.

She attended classes through SCORE, a nonprofit association dedicated to helping small businesses get off the ground, and wrote her own business plan. “The most difficult part of opening my own business was writing the business plan,” Lincoln recalled. “But I asked questions, took classes, and felt really comfortable with what I prepared.”



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