"We manufacture botanical skin care products including Shave With Benefits, with an all-natural foam that makes the razor perform better and last longer.
When was it founded? 2010
The idea came from my own need. It was born of necessity. I used to cut myself whenever I shaved, I got redness and irritation from the shaving foam and I had ingrown hairs covering my neck. It goes back to the late 1990s, I was in my late 40s when the ingrown hair issue became much worse than it ever had been. That’s what pushed me over.
[Zoe and I] have gotten help from SCORE counselors and also from Jeff Mitchell, our small-business attorney."