(Family Features) When it comes to offering specialized, one-on-one support and niche product offerings, nothing beats shopping with a locally-owned small business.
In a recent survey fielded by The UPS Store to get the pulse of business in America, 94 percent of consumers believe that supporting small companies within their community is important. The survey also found that consumers are increasingly willing to spend more money and travel further out of their way to shop with a small business.
“We know that small businesses are a vital part of our neighborhoods and our entire economy,” said Tim Davis, president of The UPS Store. “Small business owners, from startups to well-established neighborhood businesses, have the ability to make a big impact within their community and beyond.”
As an entrepreneur, you may wonder how you can cash in on this rising popularity and expand your own enterprise to reach these quality-seeking customers. Here are a few ways to make a big impact with your small business:
1. Go above and beyond for customers
While it seems companies keep getting bigger, instances of excellent customer service seem to be dwindling. Due to this widespread lack of quality, many individuals are choosing to support small business when it comes to obtaining what they need. Small companies have the unique opportunity to provide one-on-one attention to their customers. Those who excel at enticing and serving customers set themselves apart from the competition.