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How to Select the Right Insurance for Your Small Business

Published February 21, 2020

QUESTION: I am a relative newcomer to the Naples area and do not have many contacts here. I need guidance in selecting the right insurance for my small business. Any suggestions you can offer will be appreciated.

ANSWER: The first step is to select a qualified insurance agent. If you are new to an area, you should solicit recommendations from other business owners. Local trade associations and the chamber of commerce are a good source for references.

 Compile a list of agents and then interview each. What you are looking for is experience with businesses similar to yours. Ask the agents for the names of other clients and determine their level of satisfaction.

True insurance professionals take advantage of continuing education programs and can be identified with designations as Certified Insurance Counselors (CIC), Chartered Property and Casualty Underwriters (CPCU), and Chartered Life Underwriters (CLU).

Insurance is broadly grouped in two categories — property & casualty, and life & health. Both are specialties and it is uncommon that one agent is an expert in both. Some types of property and casualty insurance that you may need are:

  • Commercial auto: to protect your business from both liability and physical damage losses resulting from your use of an automobile.
  • Commercial general liability: to protect against certain other lawsuits arising out of the conduct of your business.
  • Product liability: to protect you from claims for damages sustained by customers’ use of your products, either sold or installed.
  • Workers’ compensation: to protect you from claims by employees who are injured on the job.
  • Commercial property: to cover loss to your building and contents from fire, wind, lightning, theft and vandalism, to name a few.
  • Flood insurance: to protect your business property from flood damage.
  • Business interruption and extra expense: to pay for lost revenue and additional expenses resulting from covered damages to your building and contents.
  • Inland marine: to cover property in transit or away from your premises. Also, replacement of damaged computer hardware and software, including restoring lost data.

Insurance to be considered in the field of life and health include:

  • Life insurance: for funding buyout agreements between business partners, securing business loans and the loss of key people.
  • Life and health insurance: to protect you, your employees and their families from the financial consequences of death, sickness or non-job- related accidents;
  • Disability insurance: to cover lost wages due to prolonged sickness or disability; and

There may be other exposures to consider and each situation may be different. This is why you need the advice of a professional agent who specializes in commercial insurance.


Gray Poehler is a volunteer with SCORE Naples and can be reached at Business counseling is available, without charge, from the Naples Chapter of SCORE. Call (239) 430-0081 or visit The SCORE business office is located at 900 Goodlette Road North, in the Fifth Third branch bank building. Office hours are 9 a.m. to noon, Monday through Friday.

900 Goodlette Road North
Naples, FL 34102
(239) 430-0081

Copyright © 2023 SCORE Association,

Funded, in part, through a Cooperative Agreement with the U.S. Small Business Administration. All opinions, and/or recommendations expressed herein are those of the author(s) and do not necessarily reflect the views of the SBA.

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