Red lighthouse in Muskegon, Michigan, USA

SCORE Muskegon

Serving Muskegon, northern Ottawa, Mason, Oceana and Newaygo Counties

No matter where you are on your entrepreneurial journey, our SCORE mentors are ready to assist. Our mentors are highly successful and seasoned business professionals and entrepreneurs with the experience and knowledge to help you achieve your business goals.

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SCORE for All

We believe that anyone can start and manage a successful small business. We also know that the road is harder for some than for others. Diverse backgrounds, different voices, and unique needs may call for specialized resources and mentoring approaches. SCORE is listening, recognizes these diverse needs, and provides personalized support in a wholly-inclusive platform called SCORE for All.

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Become a Volunteer

Since 1964, SCORE has educated and mentored more than 11 million small business owners and entrepreneurs. We're looking for people with diverse backgrounds and experiences to serve in a variety of roles — from knowledgeable business mentors to local community advocates.

Become a Volunteer

Upcoming Events

1-28-2025 Increase Sales with Google Tools

Learn how to promote your products online using Google Tools. We'll show how local brick and mortar businesses can list products on a Google Business Profile. We'll also cover Google Merchant Center, a no-cost tool that allows both e-commerce and brick and mortar businesses to create free Product Listings on Google.

In this session, Maria Elena of KLI Brands, will show you how to:

Highlight products on your Google Business Profile
Use Pointy to promote in-store inventory with your point of sale system
Use Google Merchant Center to showcase in-store and online product inventory

2025 Hottest Business Ideas, Trends & Markets

Discover the latest business trends, ideas and consumer behaviors. If you’re looking to start or expand your business, staying up to date with the latest trends is key to success.

01-29-25 - How To Get Business Via Google Search and AI

You don't have to spend a fortune to get found by Google. IrishmanSpeaks Conor Cunneen is a keynote speaker who has presented to audiences in Canada, USA, Bermuda & Europe because clients found him through Google search. He will show you down to earth, implementable techniques he uses - and you can use - to get found and get business. The basics of SEO (Search Engine Optimization) are simple. Conor will show you how he implements those basics to get business.

The webinar will be facilitated by Conor Cunneen. Conor is IrishmanSpeaks, whose Mission as a keynote speaker is to Improve People