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As an established resident of mid-Florida with a strong background in helping SCORE clients develop successful marketing and communications strategies, I can deliver advice and counsel in initiating and building innovative programs in competitive environments. I have had extensive experience in higher education, market and advertising research, consumer durable goods, and telecommunications--providing guidance in market analysis, customer service, resource development and deployment, strategy implementation, budget planning, and cost management. My background includes corporate relations, news relations, alumni relations, and government relations, as well as managing internal and external communications. I have conducted analyses of sales from first-time business customers to measure effectiveness of promotions and monthly return-on-advertising investments, and implemented programs that improved sales productivity and capitalized on business-to-business client investments. I also developed consumer and business advertising and public relations strategies for segments in major appliances, heating and air conditioning, commercial food service, international distribution, and service parts. LinkedIn