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Mitch Layne
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While attending graduate school, Mitch began his formal employment career immediately after college as a Sales Specialist for W. R. Grace & Company in New York City selling to New York City hospitals/nursing homes and the health care customer base. In 1980 he was promoted to Product Manager for Specialty Chemicals targeted specifically to national health care markets. In May of 1980, Mitch was recruited by Xerox Corporation, New York City Downtown Financial Branch, where he directed sales for office automation/high volume reprographic equipment sold to a variety of end-user customers and markets throughout New York City and its 5 Boroughs. In 1982, he was promoted to Major Account Representative responsible for all the strategic business between Xerox and the Municipality of New York City. Over his 3 year tenure with Xerox, Mitch twice achieved the annual President's Club High Achievers Award. In 1983, Mitch took a Reseller Account Management position with Digital Equipment Corporation (DEC) in their Piscataway, New Jersey office. There, he developed Digital's New Jersey Authorized Distributor Channel which included prospecting and recruiting 32 Original Equipment Manufacturers (OEMS) and Value Added Resellers (VARS) that combined, generating over $16 MM in incremental sales revenue for the company. He also administered legal contracts, monitored business practices, and developed and delivered marketing, sales and technical educational programs to managers of Authorized Distribution and their sales forces. In 1986, Mitch was promoted to DEC Distribution Business Manager where he was responsible for 3 sales managers and 28 sales people. In that position he developed, executed and controlled the Annual Sales Plan while growing annual revenues 460% from $2.5 MM to $14.2 MM over a 3 year period. He was instrumental in assisting sales representatives with sales planning and field selling which involved the creation of advertisements and the design and implementation of a variety of sales promotions and sales incentive programs. In 1989, Mitch became a Senior Account Manager where he managed DEC's strategic $5.0 MM New Jersey Higher Education and Health Care business that required him to work closely with Presidents, CEO's CFO's and Finance and Administrative VP's helping all of them establish and manage their goals/objectives and the development, implementation and control of their organization's hospital/campus-wide Financial and Administrative Information Systems. His responsibilities involved consulting with client executives and helping them perform financial analysis and comprehensive cost of ownership modeling as a fundamental requirement for creating short-term/long-term strategic financial planning for their respective organizations/institutions. Executive relationship building involved introducing mission critical 3rd party solution vendors/suppliers to existing clients en route to achieving successful contract negotiations between the two supplier-partner parties. He assisted directors and managers of Telecommunications Information Systems with Project Management including budgeting, proposal writing, human resource planning, technical needs analysis/requirements and bid specification development/proposal generation. Over his 13 year tenure with DEC, Mitch was honored 7 times with the DEC-100 Performance Award in 1984, 86, 87, 88, 89, 1991 and 1992. In 1989, he was awarded with DEC's most prestigious DECATHALON Award. In 1994, Mitch was recruited by Plantronics, Inc., which is a Santa Cruz, California based global manufacturer and supplier/distributor of world-class telecommunications headsets. For 12 1/2 years, Mitch managed and directed a world-wide sales, engineering, marketing and customer care Team of Plantronics' employees while developing and driving The Annual Business & Product Plans for that segment of Plantronics' business. Additional Plantronics responsibilities included establishing, managing and owning the annual Team budget & P&L. Mitch was also responsible for creating and implementing sales compensation plans while delegating and assessing quarterly and annual sales goals and objectives. He negotiated supply contracts and served as the key liaison between Avaya, Inc. (NYSE) and Plantronics, Inc. (NYSE) where he ultimately grew revenues 25% year-over-year on average, from $6.3 MM in FY94 to $22.2 MM in FY00. Mitch was promoted from Senior Account Executive to Sales Manager in August, 1997. Mitch achieved Plantronics World Class Club Status in 1995, 96, 98, 99, 2000 and 2001, and was awarded with the company's most Prestigious Annual Single Achievement Sales Award in 1998 = The Courtney Graham Award. Mitch has extensive experience in auto mechanics, electronics, property management, personal financial planning, and construction. His hobbies include music/drumming, photography, and the performing arts.

Areas of Expertise

  • Accounting & Finance
  • Business Plan
  • Marketing
  • Marketing Strategy
  • Sales
  • Technology

Industry Experience

  • Auto Repair & Mechanic
  • Counseling & Therapy
  • Manufacturing
  • Real Estate
1165 Herndon Parkway, Suite 100
Herndon, VA 20170
(973) 645-3982

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