Todd Richman

I can help with business planning, go-to-market strategies, scoping-launching-marketing-selling new products/services.

I have 30+ years experience launching products and growing companies through hands-on and management roles in marketing, product management, sales and business development. I've worked with companies from raw start-ups to Fortune 500s, primarily in financial services and business application software, and participated in two successful IPOs. I can help you with:

- business planning including the key strategic and operational questions you need to answer about your business
- validating customer priorities to drive the functionality and positioning of new products/services
- defining value proposition and messaging to drive marketing and sales activities
- determining customer segmentation, pricing and distribution strategy to drive direct sales and partner channels
- optimizing ongoing marketing and sales to drive growth and profitability

After retiring from the corporate world, I founded an educational consulting practice guiding high school students and parents through the college planning and admissions process. I enjoyed helping students learn about themselves, identify colleges where they would thrive, and tell their strongest story through their applications.