How I can help you
Prior to forming my own marketing company 26 years ago, I spent 22 years in the agency business serving clients in a broad array of industries - retail, financial, building materials, food and beverage, hospitality, etc. My greatest area of concentration has been in healthcare, including pharmaceutical, medical device, and dozens of hospitals across the country, from large health systems and academic medical centers to community hospitals and specialty clinics.
I recently spent five years as Managing Partner of a startup that created a more effective, safer, more environmentally friendly surface disinfectant for use in hospitals, nursing homes and veterinary settings, only to have my scientific partners pull out at the cusp of funding. During this period, I was selected to go through a cohort of Innosphere in Ft. Collins, a leading incubator of science and technology startups. While I gained knowledge of key legal, regulatory, financial and fundraising activities, I also gained an appreciation of the difficulty faced by entrepreneurs in any field of endeavor.
In addition to my marketing work, I'm currently a partner in a consulting group who provides strategic planning services for small- to mid-cap companies, again with an emphasis on healthcare delivery organizations.
Areas of Expertise
- Marketing, Public Relations & Sales
- Strategy & Planning
- Retail Trade