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Intel Corporation, Hillsboro, Oregon â€¢ 1980-2006 Intel Corporation is a semiconductor manufacturer for computer, telephony and related software. The company earns $30B in revenue. Enterprise Marketing Manager (2003-2006): Headed multi-organizational team to execute a strategy that would enable hardware features in manageability and security software. Defined market share ratings, product positioning, competitors and trend analysis. Collaborated with product launch associates to discuss implementation plans and product positioning. Performed market research and analysis, and presented data to senior management personnel; led negotiations for product groups and established implementation plans status. Established market segments, competitorâ€™s road blocks and enablers. Maintained communications with several departments, including marketing, engineering, finance and others, to meet companyâ€™s goals and objectives. Major Projects: â€¢ Led negotiations of industry standard with Microsoft, which was adopted by software leaders, including IBM, CA and Symantec. â€¢ Developed strategy for adoptions of hardware features, which resulted in OEM design awards. â€¢ Planned customer conference to define product feature specifications, which resulted in product line rationalization and placement. Enterprise Market Research Manager (1999-2003): Supervised team of 6 research staff members to supply primary and secondary market research for desktop, mobile, server and internet market divisions. Evaluated research proposals to ensure accuracy of data. Managed $4M per year research budget. Led negotiations with research vendors, and presented research data and analysis to management personnel. Major Projects: â€¢ Executed cross organization web based research tool to offer enhanced research access to business divisions; developed market research team, created budget, presented and sold suggested idea to management, completed project within time constraints and met $1.5M budget. Project resulted in an increased use of research and decreased fees for secondary research. â€¢ Designed prioritization procedure for secondary market research among business divisions. Intel Corporation, Continued Enterprise Planning Manager (1995-1998): Supervised team of 5 business planners and analyst. Oversaw server product guide and long-range planning, which was utilized for FAB capacity planning and roadmap management, resulting in distribution of product for roadmap support. Led product feature monitoring, product pricing, competitive product analysis and product market positioning. Major Projects: â€¢ Developed model of server market utilized for resource distribution and headcount validation. â€¢ Established feature specifications and competitive advantage for server market divisions. â€¢ Accomplished pricing analysis for Xeon server product line, resulting in $8B in revenue. Business Development Manager (1993-1995): Headed team of 4 staff members who handled customer negotiations, pricing, delivery and product positioning. Reviewed product delivery daily, defined new features, established competitive product positioning and coordinated internal teams to enhance productivity and promote teamwork. Developed product feature specifications and delivery expectations. Corporate Enhancements: â€¢ Accomplished margin and revenue goals, increasing revenue from $0 to $12M annually. â€¢ Established account relations with three direct accounts; recognized as primary contact for sales presentations by sales staff members; received three product design awards. â€¢ Increased customer revenues within competitive growing market. â€¢ Maintained relations with several divisions within company, including sales, marketing finance, engineering and manufacturing, to meet customer satisfaction.
Areas of Expertise
- Business Plans / Startup Assistance
- Marketing, Public Relations & Sales
- Professional, Scientific, & Technical Services
- Retail Trade