How I can help you
Marketing goods and services particularly using eCommerce to sell online. This includes an integrated digital marketing approach using a website, Social Media, SEO (search engine optimization), Local Search, a Blog, and Email.
Full step-by-step notes are provided based on 20+ years experience in eCommerce and digital marketing for a small business from start-up to sales to all fifty states.
An ideal small business mentor as I have had both entrepreneurial experience in a number of different markets, and have a strong sense of customer needs.
I have helped many companies plan and audit their website and web presence and lead regular SCORE workshops on website optimization (SEO), integration with social media, and digital marketing.
Suggested strategies include a detailed competitive analysis using Google and Bing to determine keywords, and search frequency. This identifies the optimum website structure and web footprint design most likely to be found 24/7 by prospective clients. Low or no-cost strategies include optimizing PPC (pay per click) ADs or totally avoiding paid advertising. This video explains the process.
Websites are audited to establish what changes are required to potentially qualify for free traffic. Rules for meta code and local search are also covered.
General small business management including operations, marketing, administration, sales tax, HR, and finance.
Production techniques and strategies for marketing to the promotional products and signs industries (ASI PPAI etc) Competitive pricing structure and negotiation tactics
Areas of Expertise
- Business Plan
- Management & Operations
- Professional Services