How I can help you
Senior Executive with a history of planning and executing comprehensive initiatives in an omnichannel environment. Proven hands-on multi-functional success in sales/marketing, strategic management, operations, process improvement, change management, and customer engagement. Experience encompasses organizations from start-up, early stage and large corporations in small, medium and large businesses in a comprehensive list of industries.
Cross-channel marketing with current hands-on strategic and tactical experience in all channels of online marketing, merchandising, analytics, and reporting mechanisms that provide immediate and effective KPI action points.
Serving as a hands-on, intuitive thinker, I focus efforts on short- and long-term planning through expertise in qualitative and quantitative analysis with industry-leading KPIs and secure, integrated, scalable, and reliable data center systems functionality requirements.
- Event/ experiential
Current certifications include HubSpot Inbound Marketing and Google Advanced Analytics.
Leader who provides a communicative environment of the corporate vision/mission, including direct staff and project-based globally. I am continually recognized as an intellectually curious leader that thrives in an immersive and respectful environment and provides support and engagement for staff, customers, and community. This enables me to discover new markets and opportunities while ensuring improvement and preservation of existing end-user needs
- Have led teams from start-up through large international environments.
- Led a multimillion-dollar turnaround through process modification and execution of client expectations (survey response increased to 9.7/10 from 4.6/10 in four months. Real revenue by 401% and grew EBITDA from 14% to 19%.
- Consumer Products
- Consumer Electronics
- Education (Online/Virtual)
- Media & Entertainment
- Private Equity
- Technology Industries
AREAS OF EXPERTISE
Marketing Strategy Development
Maximizes User Experience
B2C, B2B, DTC
Best-in-class KPI’s / Metrics
Distribution/Third Party Partnerships
Lead Generation & Retention
Customer Lifecycle Management
Hyper-Growth Sales Execution
Maximize ROI / ROAS
Areas of Expertise
- Business Strategy & Planning
- Business Operations
- Human Resources & Internal Communications
- Technology & IT Services
- Sales, Marketing & Public Relations
- Home or Personal Maintenance Services
- Arts, Entertainment & Recreation
- Manufacturing & Industrial
- Professional & Business Services
- Retail & Wholesale Trade
PROFESSIONAL EDUCATION & CERTIFICATIONS
Bachelor of Arts in Communications, Slippery Rock University, Slippery Rock, PA
Inbound Marketing Certification, HubSpot (2018)
Advanced Google Analytics, Google (2018)