How I can help you

Senior Executive with a history of planning and executing comprehensive initiatives in an omnichannel environment. Proven hands-on multi-functional success in sales/marketing, strategic management, operations, process improvement, change management, and customer engagement. Experience encompasses organizations from start-up, early stage and large corporations in small, medium and large businesses in a comprehensive list of industries.

Marketing

Cross-channel marketing with current hands-on strategic and tactical experience in all channels of online marketing, merchandising, analytics, and reporting mechanisms that provide immediate and effective KPI action points.

Serving as a hands-on, intuitive thinker, I focus efforts on short- and long-term planning through expertise in qualitative and quantitative analysis with industry-leading KPIs and secure, integrated, scalable, and reliable data center systems functionality requirements.

Channels include:

  • eCommerce
  • Digital
  • Retail
  • Wholesale/Distribution
  • Phone/Chat
  • Catalog
  • Event/ experiential

Current certifications include HubSpot Inbound Marketing and Google Advanced Analytics.

Leadership

Leader who provides a communicative environment of the corporate vision/mission, including direct staff and project-based globally. I am continually recognized as an intellectually curious leader that thrives in an immersive and respectful environment and provides support and engagement for staff, customers, and community. This enables me to discover new markets and opportunities while ensuring improvement and preservation of existing end-user needs

  • Have led teams from start-up through large international environments.
  • Led a multimillion-dollar turnaround through process modification and execution of client expectations (survey response increased to 9.7/10 from 4.6/10 in four months. Real revenue by 401% and grew EBITDA from 14% to 19%.


Industry experience

  • Consumer Products
  • Consumer Electronics
  • Retail
  • Other
  • Education (Online/Virtual)
  • Insurance
  • Financial
  • Manufacturing
  • Media & Entertainment
  • Private Equity
  • Technology Industries

 

AREAS OF EXPERTISE
 

Marketing Strategy Development

Maximizes User Experience

B2C, B2B, DTC

P&L Management

Best-in-class KPI’s / Metrics

Distribution/Third Party Partnerships

Lead Generation & Retention

Staff Development

Market/Customer Segmentation

Digital Transformation

Customer Lifecycle Management

Hyper-Growth Sales Execution

Channel Development

Maximize ROI / ROAS

Multi-channel Optimization

Areas of Expertise
  • Business Strategy & Planning
  • Business Operations
  • Human Resources & Internal Communications
  • Technology & IT Services
  • Sales, Marketing & Public Relations

Industry Experience
  • Home or Personal Maintenance Services
  • Arts, Entertainment & Recreation
  • Manufacturing & Industrial
  • Professional & Business Services
  • Retail & Wholesale Trade

Education

PROFESSIONAL EDUCATION & CERTIFICATIONS

Bachelor of Arts in Communications, Slippery Rock University, Slippery Rock, PA
Inbound Marketing Certification, HubSpot (2018)
Advanced Google Analytics, Google (2018)


Executive Operations → Drives Cohesive Growth Strategy & Planning → Growth Hacke

Communication Methods

  • In Person
  • Phone