How I can help you

I have 35+ years of diversified management experience in the marketing research industry, including roles directing client service, product management, and operations functions. Over the course of my career I've been responsible for preparing business plans and managing P&Ls, for both large and small enterprises in the U.S. and internationally. Most of my work has involved the collection, analysis and delivery of consumer purchasing information across industries such as packaged goods, foodservice and electronics. I joined a small start-up engaged in tracking sales and testing new products in food and drug stores in 1981 and, over the following 18 years, participated in its development into a publicly-traded company and the world's third-largest marketing research firm. I subsequently served as President and COO of another leading, multinational market research firm. Most recently, I managed several business units and corporate product management at a privately-held research company tracking retail sales and consumer purchase behavior across dozens of industries in 20+ countries. Along the way, my experience has taught me some lessons about building successful business plans, ways to promote cross-departmental teamwork and efficiency, and the forging of corporate alliances/joint ventures.

Areas of Expertise

  • Business Plans / Startup Assistance
  • Customer Relations
  • Marketing, Public Relations & Sales
  • Operations
  • Product Development & Manufacturing
  • Strategy & Planning

Industry Experience

  • Professional, Scientific, & Technical Services

Randall Smith

Communication Methods

  • Email
  • In Person
  • Phone
  • Video