How I can help you
I would love to be of assistance in your marketing communications planning, execution and evaluation. That includes branding, positioning, creative strategy/brief and creative evaluation in all media: advertising, direct response, promotion, sales literature, digital, etc.
After many years in the advertising agency business, I started my own company training marketing managers at major corporations worldwide (auto, pharma, packaged goods) in how to manage the marketing communications creative development process. My book, HOW TO GET THE BEST CREATIVE WORK FROM YOUR AGENCY (McGraw-Hill), reached a fifth edition a couple of years ago.
I'll aim to provide the same wisdom, encouragement, challenges and perspective I received from my mentor when I starting my consultancy. Just as he did, I will ask a lot of questions. I believe that solid planning and discipline are the only paths to marketplace success. Please allow for several weeks of analysis and thought to plan a firm foundation for your business.
Areas of Expertise
- Marketing, Public Relations & Sales
- Professional, Scientific, & Technical Services
BA in economics