How I can help you
I am a creative, goal-oriented executive with a wealth of experience in leading marketing, retail, and learning & development teams over the course of a 40+ year career in corporate and entrepreneurial settings. My desire is to help you succeed in your business in any way that I can. I have listed some of my accomplishments below in order for you to see if my areas of experience are a good fit for you and your needs.
Experience areas: Expertise in Digital and Social Media Marketing, Retail Sales and Operations, Visual Merchandising, Financial Management, Market Growth, Recruiting and Staffing, Performance Management, Leadership and Organizational Development, Training Program Development and Implementation, Facilitation, Strategic Planning Execution, Key Cost Reduction, Budget, Cost, Revenue, Business Development, Outsourcing and In-sourcing, Search Engine Marketing, Search Engine Optimization, Email Marketing, Content Marketing, Influencer Marketing, and Direct Marketing.
Accomplishments: Designed and implemented social media strategy leading to 1.7M followers across social channels. Implemented numerous eCommerce websites based on Drupal CMS and Drupal Commerce, WordPress and Woocommerce, Shopify, Magento, Big Commerce, and others.
Created content for numerous sales training programs that drove incremental sales revenue of products and services by an average of 2%-10% nationwide. Reduced retail operations expense by an average of 15% through implementation of flex staffing models, resource sharing, and improved shrink results.
My sales and operational leadership has been recognized for economic value-creation, on-time execution, and problem-solving with a rare ability to function effectively on a strategic and tactical level simultaneously; results in a global vision while applying meticulous attention to detail.
Currently working for various clients as a fractional Chief Marketing Officer, I develop marketing strategies for companies with sales approaching $1B annually through my company, Full Stack Marketing Consultants LLC (www.digitalthatdelivers.com).
Areas of Expertise
- Business Plan
- Customer Service
- Human Resources
- Management & Operations
- Product Development
- Strategy Development
- Arts, Entertainment, & Recreation
- Food & Beverage
- Professional Services
- Real Estate
- Wellness, Healthcare, & Home Health