I am a creative, goal-oriented executive with a wealth of experience in leading marketing, retail and learning & development groups over the course of a 40+ year career in corporate and entrepreneurial settings. My desire is to help you succeed in your business in any way that I can.
I have listed some of my accomplishments below in order for you to see if my areas of experience are a good fit for you and your needs.
Expertise in Digital and Social Media Marketing, Retail Sales and Operations, Visual Merchandising, Financial Management, Market Growth, Recruiting and Staffing, Performance Management, Leadership and Organizational Development, Training Program Development and Implementation, Facilitation, Strategic Planning and Plan Execution, Key Cost Reduction, Budget, Cost, Revenue, Business Development, Outsourcing and In-sourcing, Search Engine Marketing, Search Engine Optimization, Email Marketing, and Direct Marketing.
• Designed and implemented social media strategy leading to 1.7M followers across social channels.
• Implemented eCommerce website based on Drupal CMS and Drupal Commerce.
• Created content for numerous sales trainings that drove incremental sales revenue of products and services by an average of 2%-10% nationwide.
• Reduced retail operations expense by an average of 15% through implementation of flex staffing models, resource sharing, and improved shrink results.
My sales and operational leadership has been recognized for economic value-creation, on time execution, and problem solving with a rare ability to function effectively on a strategic and tactical level simultaneously; results in a global vision while applying meticulous attention to detail.
Currently working for various clients as a fractional Chief Marketing Officer, I develop marketing strategies for companies with sales approaching $1B annually through my company, Full Stack Marketing Consultants LLC (www.digitalthatdelivers.com)