I can help you define your business proposition and match it with your core competencies, ensuring strategic alignment of your business from target customer definition through operations within your competitive environment.
Whether your business is in the feasibility stage, or whether you are trying to improve profitability through customer segmentation and rationalization, or through operational enhancements and alignment, I would love to help. I also believe that metrics drive performance and that a quantitative approach is key to good decision making.
I also believe in a collaborative approach to SCORE counseling, whereby other SCORE mentors are brought in/ consulted as required in order to fully meet your mentoring needs.
Primary Advisory Interests: Business Feasibility and Pre-planning, Value Proposition Definition, Strategy and Planning, Product Development and Life Cycle, Marketing Strategy, Operations
Professional Summary: 2003 - 2011: B2B Business Development, Strategic Planning, Marketing in Manufacturing/ Engineering Environment. Positions ranging from Corporate Strategic Planner (2003) to Vice President, Marketing and Business Development (2011) . $40M to $140M divisions of Fortune 100 Company. 2001 - 2003: eBusiness/ Change Management role within Marketing Department in Petroleum Industry. 1996 - 1999: Construction Engineer/ Field Engineer/ Construction Management in greenfield and existing sites - refining, government/ institutional and co-generation facilities.