How I can help you
As the former Director of Corporate Synergy for The Walt Disney Company, Lorraine Santoli has established herself as a synergy strategist, innovative communicator, public speaker and writer.
Santoli launched her career with Disney as a motion picture and television publicist coordinating the public relations efforts of numerous Disney movies and television shows. After six years, she moved into the theme park arena and assumed the position of Supervisor of Publicity at Disneyland for as many years before returning to Disney Corporate headquarters where she was named Director of Corporate Synergy for the entire Walt Disney Company, a position she held for over a decade. In that leadership role she coordinated all marketing communications and internal cross-promotions for over fifty diverse Disney businesses from film and television to theme parks, consumer products, sports, theatrical products, and more. Her overall career totaled 22 years with Disney.
After leaving Disney, Santoli relocated to New York and launched a writing/marketing/PR consultancy. Additionally, she also served as the Director of The Annette Funicello Research Fund for Neurological Diseases maintaining a close friendship and business relationship with Funicello until her passing in 2013. She was instrumental in creating the private Annette Celebration of Life event that was led by Disney CEO, Robert Iger, and held at the Disney Studios in that year.
Writing is one of Santoli's loves. She has written myriad feature stories, press releases, bios, fact sheets, movie and TV synopses, and more. She is also the author of four published books, The Official Mickey Mouse Club Book, The Disneyland Resort: A Pictorial Souvenir, The 10 Secrets to Organizing a Nonfiction Book, and the most recent, Inside the Disney Marketing Machine. Additionally, public speaking on "Incorporating Synergy in a Business Environment" has been added to Santoli's roster of achievements. In that regard, she authors a synergy blog at www.thesynergywhisperer.com.
Santoli also continues her long-time association with The Walt Disney Company to this day often appearing with several original Mouseketeers as host and moderator of Q&A panel discussions. Appearances include a 90-minute MMC show at D23 Convention in Anaheim before 3,000 attendees in 2015, and in the same year a Mickey Mouse Club 60th anniversary event at The Walt Disney Family Museum in San Francisco. Most recently, in February 2018, Santoli appeared with original Mouseketeers Bobby Burgess and Sherry Alberoni at a talk and Q&A session held at Disneyland's Golden Horseshoe for members of the Park's Golden Ears Club.
Santoli Communications website: http://www.santolicommunications.com
Areas of Expertise
- Business Strategy & Planning
- Human Resources & Internal Communications
- Sales, Marketing & Public Relations
- Media and Communications
- Arts and Entertainment
- Marketing, Advertising and Creative Services
- Consulting, Research and Business Services
- Nonprofit, Public and Professional Organizations
New School - NYC
UCLA - Los Angeles, CA