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I can help you with the business and marketing challenges of your business, like finding the sweet spot between the product or service you offer and the needs of your targeted clients. I can help you create business and marketing plans, including how to get that first customer (customer acquisition), engaging with customers, planning for a good customer experience and building long term customer relationships. I was recognized by Advertising Age to be a top 100 marketer. I can help you build a value proposition and test the marketplace to see if your business idea is viable. I can help you understand and plan for the challenges of many different industries, but I have extensive knowledge in the health and wellness industries. I believe that a good plan is the best road to a successful business (creating sales and revenue effectively and efficiently). Also consider how a mentor can help you as an accountability partner. Sometimes you just want to bounce a concept off of an experienced mentor, or test an idea. I believe in long-term relationships with my clients. Small business owners with mentors traditionally are more successful than entrepreneurs without mentors. I look forward to working with you on your business opportunities and challenges

My career started as a health care professional (I have a doctorate in clinical pharmacy.) However, I spent over 30 years marketing branded healthcare products to both US and Global clients. I have spanned the scope from new product ideas, to launch products, to growth phases, even to cash cows and product exit strategies. I bring experience from a small independent retailer to a Fortune 500 Global company. I have been volunteering my service as a SCORE mentor for nearly 10 years.