How I can help you
I can help you start a new business or improve your existing business. I can work to guide you through the steps it takes to create a business and/or to improve sales and profitability in your existing business. I can help you with your business plan while identifying the challenges you face in marketing, finance and operations.
Whether you wish to begin an online business, setup a brick and mortar operation, introduce your product or service into the retail community, learn how to better control your inventory, want advice on funding and especially if you are in need of direction in your marketing efforts, I’m here to help you be successful.
I am a 30 year veteran in corporate retailing and I am the founder of my own small retail business run profitably for 5 years before selling it. A great deal of my practical knowledge stems from these work experiences as well as working with over 1800 clients as a SCORE mentor.
As an officer and as 11 year member of my local chamber of commerce I have worked on numerous projects including the development and implementation of their marketing plan. As a 40 year member of my home owners association and club facilities and 10 year member of our budget and finance committee I have helped shape their $8 million budget. As an occasional member of Town appointed committees I have helped shape the local economic development strategies many of which the town now employs. In the past I have served as a Director of a local ballet company. Occasionally I am called upon to listen to and advise the young members my college fraternity.
My retail experience includes buying, buying management, single and multi-store management and the management of the sales promotion, display and special events division of a major department store.
I have worked with the following merchandise categories: costume jewelry, handbags, stationery, children’s wear, junior sportswear, ladies lingerie and menswear.
I have some knowledge with respect to search engine optimization (SEO), title tags, description tags and search engine listings. Somewhat savvy about the use of Facebook (I operate my Chapter’s page, as well as share the operation of my local Chamber of Commerce page), Twitter and Linkedin.
Please, let me help you get started today on your new business or aid you with your existing business.
Areas of Expertise
- Business Strategy & Planning
- Business Operations
- Sales, Marketing & Public Relations
- Marketing, Advertising and Creative Services
- Retail and Wholesale Trade
University of California, Berkeley: BS in Banking and Finance and Real Estate. San Francisco State University: Graduate studies in Marketing