Director of Marketing and Communications- Yankton, South Dakota
Mount Marty College May 2016 – Present
Creative Director THANASI Foods - Boulder, CO
January 2014 – May 2016
Contributor to creative marketing strategies for two snack food brands that boosted sales from $30M to $50M over a two-year period (YTD).
Collaborated with Director of Marketing to rejuvenate strategic brand stories and create differentiated competitive messages in their categories.
Executed those messages visually across all marketing platforms and media.
Supported CEO and management team in creating key presentations that win national retail accounts such as Wal-Mart, Target, Walgreens and Costco. Participated in senior leadership and executive group brainstorms, contributing to new business ideas and innovations that are in the retail market today.
Fostered growth and empowerment of each individual within a team of in-house and contract creative specialists. Provide insight of the overarching visual style and messages of two brands to creatives.
Supervised planning and execution of brand initiatives and manage extremely tight time lines and work flows to see projects through to completion.
Brand Consultant/Graphic Designer Marathon Marketing/Theiler Design - Idaho/Montana/Colorado
September 2007 – Present
Brand consulting and design services specializing in start-up and small businesses. Services include identity creation, brand story development, competitive positioning in specific markets, digital and online strategy. Handled all aspects and stages of each project. Also hired as contract designer, photographer and writer for several specific projects.
Graphic Design/Senior Social Media Marketing IE Productions - Idaho Falls, ID
April 2011 – December 2013
A small marketing firm poised to take on the world is how I'd describe IE Productions. It is based out of Idaho Falls, but works with clients that are region and nation wide, such as Potandon Produce, Klondike Brands, Johnny's Fine Foods, Bingham Memorial Hospital, Huntsman Springs, and the Eastern Idaho State Fair. I love every minute of what I do, and I approach my clients as friends, even family. I've learned a lot about the importance of strategy first, and design later. An effective, eye-catching brand is extremely important. I've also taken over the Social Media aspect of each one of our clients, and have seen huge success in the implementation of their online outlets.
B.A. Digital Communication and Media/Multimedia
B.A. Journalism, Photojournalism