How I can help you

I can help with Sales, Marketing, and Product development.

CEO, Visionary, Digital Marketing Veteran, President - dmaD, Marketing Automation Evangelist, Speaker, Idealist, Optimist, Rock Concert Addict

My personal mission is to change the world, starting locally by influencing economic development and encouraging self-awareness and education, while leading by example. I'm an Internet guy. Ever since Al Gore paved the way for the 'super-highway', I've been a fan. The perfect blend of technology and information made way for a smarter, faster, more connected world.

In the early 90's I founded Biznet as an Internet Service Provider (ISP). As that space consolidated and commoditized, I found my next fancy. I built my first websites in 1994. Later I taught myself how to program using early web technologies like Netscape's Livewire, and the common gateway interface (CGI). I built a crude ERP and early web-based Document Management System.

E-commerce was just in its infancy and so much fun to build. I helped several businesses with their first foray into online business. Today, we shop online frequently, making billions of transactions each month. 

By 2001, I was fascinated by online marketing. I learned everything I could about the early search engines and the new player, Google.  Social Media lit up the landscape in 2008, providing a new 'channel' for reaching everyone - friends, acquaintances, and prospects. This was the beginning of the Content Marketing boom and the maturation of the search industry.  Next came custom mobile apps for iOS and Android. I started DocApps, a short-lived startup focused in the healthcare space.

Today, I'm passionate about Marketing Automation technologies and enjoy working with companies from start-up to enterprise by providing the knowledge and talent necessary to design, build and manage a technology and data driven marketing process that optimizes their marketing efforts to a finely tuned science. Companies who are using Marketing Automation are seeing tremendous growth and a proven return from their marketing investments.

How can I help you?

 

 

 

Areas of Expertise
  • Business Strategy & Planning
  • Intellectual Property
  • Manufacturing & Product Development
  • Business Operations
  • Technology & IT Services
  • Sales, Marketing & Public Relations

Industry Experience
  • Media and Communications
  • Marketing, Advertising and Creative Services
  • Manufacturing & Mining
  • Technology and Web-Based Services
  • Consulting, Research and Business Services

Education

Western Michigan University, BBA 1993


Kevin Krason

Communication Methods

  • In Person
  • Phone
  • Video