Julian Kershaw

As an accomplished retail small business entrepreneur, I can help you assess, and develop ideas on how to start, grow, and nurture a small business, share some of the keys to successful business operation, and share some of the pitfalls to avoid.

As founder and principal of a well respected independent shoe retailer for over 40 years, known for innovative merchandising, I bring expertise and skills in the following areas:
• How to think about and identify a unique aspect of your business, that sets you apart from your competition. Finding your niche.
• How to survive and thrive in a hyper competitive retail environment.
• How to engage and build relationships with your customers
• How to effectively organize and plan successful buying, and open to buy.
• How to effectively plan and organize your time to productively work a trade show.
• How to work closely with your vendors to establish a mutually beneficial relationship.
• How to train. mentor, and empower staff.
• Using tools like inventory management software to successfully, and profitably run your business.

I found small business entrepreneurship to be an exciting and stimulating endeavor, and hope I can share some of my enthusiasm and wisdom, with others.