How I can help you

Joyce is an experienced marketing professional with over 35 years of developing, implementing and managing national, regional and local marketing programs for a national company and small businesses.  She has provided "best in class" marketing techniques, analysis and solutions for companies regardless of size,

The greater portion of her career was with Amtrak where she retired as Senior Director of National & Product line advertising,Nationa;l Promotions, Events & Branding,. She produced 2 Amtrak television series on cable networks. During her years at Amtrak ssssssshe worked in Finance and entry to senior level positions in the Marketing Department. Along with her staff, she met and exceded revenue and incremental revenue goals as well as new customers,

When she retired from Amtrak she joined a small woman owned business as director of marketing, business development and operations, Joyce's 35+ year career is in Marketing wit projects that included local, regional, product specific and national programs:

  •  Advertising, including digital and social media marketing
  • Sales Promotion Programs and Products
  • Branding & Re-Branding Campaigns
  • Event Marketing
  • New Business Development & Networking
  • Website Development
  • Small Business certifications for State, Women Owned Businesses & SAM
Areas of Expertise
  • Business Strategy & Planning
  • Business Operations
  • Sales, Marketing & Public Relations

Industry Experience
  • Media and Communications
  • Marketing, Advertising and Creative Services
  • Consulting, Research and Business Services

Education

 Southeastern University - Washington, DC

Major - Business Administration/Marketing

Winner of the Wall Street Journal Award for Marketing - Southeastern University


Communication Methods

  • In Person