How I can help you

I can help SCORE clients use digital email and web-based marketing communications to expand their audience and better represent their message. As a brand marketing manager for business-to-business and business-to-consumer organizations, I have helped scores of groups expand their audience reach, create demand for their products and drive higher attendance at events. John has actively worked in small, 2-to-3 people organizations & those with large staffs globally. I have created digital marketing center of excellence programs responsible for branding, consumer web engagement, event participation, e-mail marketing automation, digital advertising, metrics & governance. I am an AMA, Silver Effie winner for product launches and has published 7 books, contributing to many others. I help capitalize upon the power of digital communications while optimizing traditional media channels.

Areas of Expertise
  • Business Strategy & Planning
  • Business Operations
  • Technology & IT Services
  • Sales, Marketing & Public Relations

Industry Experience
  • Banking, Financial Services and Insurance
  • Construction, Industrials and Utilities
  • Marketing, Advertising and Creative Services
  • Technology and Web-Based Services
  • Retail and Wholesale Trade
  • Health Care and Life Services

Education
  • Master’s degree (MBA) – Finance & Marketing - Western Illinois University
  • Bachelor’s (BS/BA) degree – Marketing & Accounting - Appalachian State University
  • Professional Development 2017 — Innovation, the Key to Business Success - University of Leeds (UK)
  • Professional Development 2016 — Genomics, the Future of Genetics in Medicine Program - University of London  
  • Professional Development 2016 — Online Business: Customer Profiling for Success - RMIT University, Australia

John Cilio

Communication Methods

  • In Person
  • Phone
  • Email