V.P Executive with experience from both May Co. Department Store and Sealy Inc. I have 34 years of experience in both retail and wholesale. Merchandising, advertising and big business planning with KKR and Bain (Sealy owners) on metric strategies and deep dive analysis. Small business consulting experience for smaller clients with both Sealy and Mantua Mfg. Advertising analysis and use of focus groups use to determine advertising effectiveness. Advertising buys made stronger with productivity analysis and media negotiations.
BBA University of Wisconsin School of Business. Degrees in Marketing and Management