How I can help you

SUMMARY: Multichannel marketing executive with extensive experience in data mining, analytics, integrated-direct marketing, loyalty programs and database management. Recognized for effective change management, leadership of enterprise-wide initiatives, analytical acumen, and team development. EXPERTISE: Global planning and strategic leadership, organizational development, cross channel marketing, new business development, business operations, marketing technology.
EXPERIENCE: Quintiles, Inc.; Durham, NC 2009-2014
Global Head of Customer Relationship Management
Staples, Inc; Framingham, MA 1999-2009
Vice President of Customer Insights and Database Marketing
Alliance Data Systems (formerly division of The Limited, Inc.); Columbus, OH 1994-1999
Director of Business Solutions Group
INDUSTRY PRESENCE: Guest speaker at industry conferences: Direct Marketing Association (DMA), National Center for Database Marketing (NCDM), Institute for International Research (IIR), SAS Executive Forums, Neolane Evolution Conference. Guest lecturer at University of Pennsylvania on data and knowledge management in marketing Guest lecturer at Babson College on competing on analytics in retail industry

Areas of Expertise

  • Business Plans / Startup Assistance
  • Marketing, Public Relations & Sales
  • Operations

Industry Experience

  • Arts, Entertainment, & Recreation
  • Professional, Scientific, & Technical Services

Ivona Piper

Communication Methods

  • In Person
  • Phone
  • Video