How I can help you
I'm a market researcher. I've done survey research for about 50 years for the packaged goods business (anything sold in grocery, drug or convenience stores) and the consumer financial business (ie, Amex, Chase bank).
After gettting my MBA at UPenn (Wharton) in '67, I got a job in the research dept of a NY ad agency, Foot Cone & Belding. I was there until '70, when I went to a large market research comnpany from '70>'72, where I met my mentor, Russ Haley. Russ started his own company in '72, and in various forms I worked with Russ for 15 years. He decided to end his carreer in education, and went up to UNH to start its MBA program.
That year ("87), i started my own company, Fuller Research Group (FRG). I did that because Russ gave me the research tools, the confidence and the clients to do it.
FRG morphed into MSI (Market Simulations, Inc), a sales forecasting company, which I ran uintil 2014 -- and i retired.
Areas of Expertise
- Sales, Marketing & Public Relations
- Marketing, Advertising and Creative Services
CW Post College, Long Island University BS 1965
Wharton School, U of Pennsylvania MBA 1968