How I can help you

I look forward to helping for-profit or not-for-profit businesses or start-ups.  My 40 year background includes successful marketing and Advertising Agency management experience with Procter & Gamble (Pampers), Coca Cola, McDonald's, Ralston Purina (pet foods), Johnson & Johnson (baby products), Chase, Citibank, Jeep, American Airlines, and the U. S. Olympic Committee.      Non-profit experience includes Easter Seals and American Lung.           My Corporate marketing management experience includes Commonwealth Telephone (now Frontier), Independence Community Bank (now Santander), Berkeley College and College of Westchester.   My goal is helping individuals and small companies to: focus on their business purpose;  establish clear objectives for their products or services; set revenue goals, define their target audience; identify how their products or services are better than and different from competition; and set forth a plan-of-action.  Thereafter, monitor progress and make adjustments where necessary.

Areas of Expertise
  • Business Strategy & Planning
  • Non-Profit
  • Business Operations
  • Sales, Marketing & Public Relations

Industry Experience
  • Arts, Entertainment & Recreation
  • Professional & Business Services
  • Nonprofit, Public and Professional Organizations

Education

 

       MBA, Marketing/Finance, Wharton School

       BA, Sociology, University of Pennsylvania


Communication Methods

  • In Person