How I can help you
I can help improve your sales pitch and marketing strategy.
As Sales Director, I bring over 30 years of experience managing national brands. I have launched countless NEW consumer product lines with impact. I have extensive sales & operational knowledge all channels of distribution – Mass, Drug, Food, Dollar, Club & Online.
I enjoyed a long career in sales with Hasbro, the leading promotional toy maker. We presented twice a year new product lines & extensions as diverse as Mr. Potato Head, Nerf, Star Wars, Transformers, Play-Doh, Cranium and Disney Princess. Our marketing partners were powerful and dramatic – Disney, Marvel, Lucas, Sesame Street, Paramount, Universal and more.
I worked closely with Marketing and Design to develop unique products to maximize business at Costco and Amazon.
I currently mentor students at CSUF Mihaylo School of Entrepreneurship as they do consulting projects with business clients.
Areas of Expertise
- Business Strategy & Planning
- Manufacturing & Product Development
- Sales, Marketing & Public Relations
- Marketing, Advertising and Creative Services
- Retail and Wholesale Trade
- International Trade, Imports / Exports
- Nonprofit, Public and Professional Organizations
Marketing Degree from San Diego State University
AISEC Traineeship - Fuji Iron & Steel, Tokyo Japan
Grant Writing Certification - OneOC, Santa Ana, CA