How I can help you
I can help you improve your business’s performance with almost anything related to marketing, communication and sales. Whether that means figuring out the best high-level marketing and branding strategy for your business, or actually helping you evaluate more detailed issues like whether to advertise, where to advertise (online? offline? social media?) and how much to spend, I’ve spent more than 40 years doing just that for many companies, both large and small. I can also show you how to get more leads, how to convert more leads into sales, and to how to think about making creative offers your customers will find irresistible.
In my private consulting practice, I am focused primarily on direct-to-consumer (B2C) marketing, but also do get involved with clients who are selling their products and services to other businesses (B2B). A common theme in my experience and a priority for practice is helping companies and entrepreneurs figure out how to calculate and optimize their marketing "return on investment (ROI)," so that they can wring as much true "dollars and cents" value out of their marketing investments as possible.
Areas of Expertise
- Business Strategy & Planning
- Business Operations
- Sales, Marketing & Public Relations
- Media and Communications
- Banking, Financial Services and Insurance
- Educational Services
- Marketing, Advertising and Creative Services
- Technology and Web-Based Services
- Health Care and Life Services
Bachelor of Arts, Elective Studies/English--University of Minnesota