Dan Hofland

I started SunButter, a peanut free substitute for peanut butter in 2000, I brought SunButter from zero to the leading tree nut and seed butter in the category. SunButter was the first national brand to focus on the allergy market. I worked closely with the USDA ERS to develop the process to make SunButter from sunflower seeds. I built the employment from just me to over 50 employees and growing. Today SunButter is a national brand carried in all major supermarkets, big box stores and healthfood stores. School liunch is another major market for SunButter. SunButter is marketed to a small but motivated market of peanut allergy families. I retired from SunButter in 2015.