How I can help you

I started SunButter, a peanut free substitute for peanut butter in 2000, I brought SunButter from zero to the leading tree nut and seed butter in the category. SunButter was the first national brand to focus on the allergy market. I worked closely with the USDA ERS to develop the process to make SunButter from sunflower seeds. I built the employment from just me to over 50 employees and growing. Today SunButter is a national brand carried in all major supermarkets, big box stores and healthfood stores. School liunch is another major market for SunButter. SunButter is marketed to a small but motivated market of peanut allergy families. I retired from SunButter in 2015.

Areas of Expertise

  • Accounting & Cash Flow
  • Business Plans / Startup Assistance
  • Marketing, Public Relations & Sales
  • Operations
  • Other

Industry Experience

  • Accommodation & Food Services
  • Agriculture, Forestry, Fishing & Hunting
  • Manufacturing
  • Retail Trade

Dan Hofland

Communication Methods

  • Video