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WORK EXPERIENCE BASF CORPORATION, AGRICULTURAL PRODUCTS DIVISION Manager, Consumer Product Portfolio, Research Triangle Park, NC March 2011-Present Responsible for creating an entirely new $100 million consumer products business based on adapting our professional product portfolio for the consumer. Project depends on efficient matrix management of company resources in R D, communications, sales, marketing, manufacturing, sourcing, communications, HR and legal along with external resources to develop an appropriate product portfolio, “go-to-market” strategy, branding strategy, communications plan and sourcing plan. To date strategy has been developed and approved along with the execution plan which is underway. Marketing Manager, Seed Treatments USA, Research Triangle Park, NC February 2010-March 2011 Responsible for developing a new strategy for, and restructuring of, the $50million US Seed Treatment Business. Crops included were cereals, corn, cotton, soybeans, potatoes, pulses and sunflowers. Managed a team of field representatives while coordinating sales activities with the entire US sales and marketing team. Worked closely with the Regional and Global Seed Treatment marketing teams as well as the Regional and Global R D and Regulatory teams. • Developed and implemented a restructuring plan in the time frame requested that was accepted and supported by upper management. Plan achieved all objectives established at the outset and included a novel approach to maintaining the seed treatment business growth with reduced resourcing while redirecting existing resources to support growth of another higher value business • Achieved 75% growth in sales with one less field rep in one year • Successfully launched 2 new products in cereals • Developed plan for launch of another cereal product, one for pulses and two for soybeans Global Strategic Marketing Manager, Herbicides , Research Triangle Park, NC June 2004-February 2010 Responsible for strategy development and implementation of a $300 million global herbicide business including several different active ingredients. Uses included pre and post emergent application to a broad range of crops including corn, soybeans, cotton, peanuts, sugarcane, turf, cereals, vegetables, tree fruit, nuts and vines etc. Also managed the development of a global herbicide tolerant crop business. • Launched new innovative formulation globally that reduced cost by $15 million/year and improved efficacy and customer acceptance allowing for a price premium of 10-20% in the market. • Managed complex 10 year $100 million product supply agreement involving businesses on two continents • Successfully implemented post patent strategy globally to extend life of product in face of generic competition • Participated as part of team to develop comprehensive 10 year “Weed Control” business strategy presented and approved by BASF board of directors • Successfully negotiated complex herbicide tolerant sales and development contracts globally • Was responsible for 100% growth of a new development herbicide UNIROYAL CHEMICAL COMPANY/CROMPTON CORPORATION Vice President, Rubber Chemicals, Middlebury, CT October 2000-December 2003 Responsible for $200 million global rubber chemical business. Products included broad range of chemicals for use in rubber parts compounding and manufacture. Nine manufacturing plants located around the world, and several joint ventures and alliances with global partners. • Reduced costs by $30 million/year while maintaining sales through plant closings and alternative product sourcing. • Negotiated three-year commercial supply and technical development agreement with a major customer worth $100 million. This was a first for this customer. • Successfully implemented R D program to develop and launch new truck tire tread technology worth $30 million/year at maturity. • Reduced working capital by $25 million. Had positive cash flow every year despite difficult market environment. • Championed Six Sigma program implementation achieving savings of $5 million/year. Business Director, Europe/Africa/Middle East, Langley, United Kingdom (1989 - 2000) Responsible for $85 million Crop Protection Chemical business with an organization of 130 people throughout the Europe, Africa and Middle East Region. • Doubled sales and increased profit $30 million/year from a loss position. • Successfully "sold" and then implemented plan to dramatically increase sales and development personnel and create new distribution system in Central and Eastern Europe to replace bankrupt old state purchasing systems. • Helped justify and then successfully integrate several European acquisitions that all met or exceeded projected earnings forecasts. • Created new local marketing organization and dramatically expanded R D organization and facilities to reduce dependence on corporate organization, improve market knowledge and reduce time to market for new products. • Successfully implemented plan to sell high value added branded formulated seed treatment products in lieu of active ingredient sales. • Converted distribution system from large multinational companies to more profitable "direct" sales. Marketing Manager, Plant Growth Regulants and Herbicides, Middlebury, CT (1985 - 1989) Responsible for a $30 million global PGR and Herbicide business. Responsibilities included P L, developing and implementing strategy, investment decisions and overall business direction. • Successfully managed business through "Alar® Crisis" resulting in no lawsuits, successful product recall and maintenance of excellent relations with impacted apple industry. • Managed to keep Alar® plant growth regulant on the market globally for non-food uses while increasing prices and profitability dramatically. • Successfully managed business through recall of dinoseb products such that U.S. government reimbursed all our costs for recalled product and disposal. Maintained excellent relations with impacted customers. • Launched Harvade® and established it as key product in the cotton defoliant and oilseed desiccant markets throughout the world. Found cost effective tolling option for manufacture. • Led program to develop, manufacture, register and sell new proprietary low use rate grass herbicide that today is the best in class. Earlier assignments with UniRoyal Chemical: Manager, Project Engineering, Middlebury, CT (1983-1985) Responsible for developing new capital projects through BOD approval Manager, Process Engineering and Development, Naugatuck, CT (1981-1983) Responsible for a team of engineers supporting all the UniRoyal Chemical production plants and businesses globally Technical Superintendent, Painesville Plant, Painesville, Ohio (1977-1981) Managed a team of engineers responsible for the smooth running of the NBR, PVC and specialty polymers production facilities Development Chemist, Naugatuck, CT (1974-1977) Responsible for developing new and improved NBR compounds for the hose and mechanical goods markets. Also responsible for helping customers with technical problems. R D Chemist, Naugatuck, CT (1971-1974) Part of a team of chemists and chemical engineers responsible for developing new acrylonitrile-butadiene (NBR) rubber polymers produced through emulsion polymerization technology

Areas of Expertise

  • Accounting & Cash Flow
  • Business Plans / Startup Assistance
  • Buying or Selling a Business
  • Customer Relations
  • Financing / Capital
  • Franchising
  • Marketing, Public Relations & Sales
  • Operations
  • Other
  • Product Development & Manufacturing

Industry Experience

  • Other Services (except public admin.)
  • Accommodation & Food Services
  • Administrative, Support, & Waste Management
  • Agriculture, Forestry, Fishing & Hunting
  • Manufacturing
  • Professional, Scientific, & Technical Services
  • Real Estate & Rental & Leasing
  • Retail Trade
  • Wholesale Trade

Christopher S Exton

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