How I can help you

President, Caleb Morris Financial, LLC Financial Services Industry January 2009 - Present Financial Services ********************************************************************* VP General Manager, Danish Import, Inc. Construction Industry January 1994 - January 2009 (15 years) Wholesaler of Construction Products marketed to Construction Distributors. Products sourced internationally and distributed thru 12 US warehouses and 65 sales reps. Company lines include masonry drill bits, saw blades and other insert consumables products for power tools. Also managed an injection molding business that produced 50% of the light duty plastic conical anchors made in the US. ******************************************************************** Director Electric Tool Division, Hilti USA Construction industry December 1988 - December 1994 (6 years 1 month) Responsible for achieving the company's product sales and profitability objectives for the drilling, screw fastening, abrasives and diamond coring/cutting product lines. Managed team of 3 product managers, research analyst and department assistant. ********************************************************************* US Marketing Manager, Rockwell International Municipal and Utility Municipal Governments and Water industry contractors June 1974 - December 1988 (14 years 7 months) Responsible for initiating marketing actions to attain planned profitability of the water meter and instrumentation product lines. Primary responsibility for the strategic planning function, shipment and order forecasting for two manufacturing facilities. Directed field sales support activities through 20 people consisting of product marketing managers, business planning, advertising, customer service, and order entry functions.

Areas of Expertise
  • Business Strategy & Planning
  • Manufacturing & Product Development
  • Business Operations
  • Sales, Marketing & Public Relations

Industry Experience
  • Banking, Finance & Insurance
  • Manufacturing & Industrial
  • Retail & Wholesale Trade


Averett University, BS Business Management

Caleb L Morris

Communication Methods

  • In Person
  • Phone
  • Video