Established a Marketing/Advertising and Sales Promotion Agency in Chicago. Consulted with Fortune 500 companies ( United Airlines, FedEx, Proctor and Gamble, and Arthur Andersen ) and small companies for 35 years. Expanded with offices in N.Y. and California. Developed benchmarking studies for the best marketing strategies for 10 years. Developed Deca Trends study analyzing trends in marketing which aided in business planning. Wrote 200 trade articles, published 10 books and taught marketing/sales at Northwestern U. and Michigan State. Lectured in the US, Central and South America, Europe and Japan during the 1980's and '90's. Served on Ballet Arizona Board and marketing, development and executive committees for 8 years.
Skill and knowledge strengths: Strategic business planning, marketing strategies, marketing tools, sales strategies and tactics, communication skills, and advertising tools.
Bill mentors on Tuesdays @ 10 and 11 @ GPS on Central.
Northwestern U. in Chicago and Evanston, Ill. Michigan State in Lansing, Michigan and Maricopa County Community colleges.