How I can help you

Sales/Marketing exec as background whose focus, since management position #2 at P G, has been restarts and start-ups throughout the career. This includes being in the "executive suite" of leadership for 30+ years (including being President). The most recent two years (ending the close of Q1 of 2014) has been consulting projects, essentially limiting myself to two weeks per month. Both projects (successful) were in the aging-in-place/healthcare technology/systems segments and considered "next generation" solutions. I still take periodic consulting phone discussions (usually conference calls) with major worldwide investment banking and analytics projects companies like McKinsey and Goldman Sachs (and their competitors). Bill Lyon: Business Development M’Health/PERS/M’PERS billlyon45@gmail.com Summary Restarts and start-ups . . . from the first sales position with P G, to market repositioning with underperforming brands, including the entrepreneurial start-up of Patient Care Products, from "scratch," at P G: strategic and tactical skills applied to each successive company. Visonic 3X core business results (reversed business decline); created 2 segment businesses with family branding (PERS access dealer program); stabilized, then doubled systems business (commercial enterprise-level for hospitals museums prisons campus type integrator businesses); rebuilt sales team---always profitable. Specialties Business creation and development Experience Group Lyon Consulting: September ’12 - current M’Health PERS (“classic” PERS and M’PERS), “Next Generation” systems development to create market leadership in the quickly evolving aging-in-place business segment; turning business intersections into sales channel freeways. Business Product Development Director at LifeStation, Inc.: July 2011 – September 2012 (1 year, 3 months) MHealth expansion: from the successful consumer direct program to partners in allied business segments and adjacent sales channels. This includes products services additions that are "best in class," sourced worldwide, to enable market leadership with and for partners: recruiting first dedicated outside sales team with a focus on existing aging-in-place sales channels; senior living to hospital based programs business creation, a priority focus on new partners, that are market leaders, in allied channels. President Americas 01-10: Corporate VP, Business Development ’10-’11: Visonic July 2001 - July 2011 (10 years) Restart challenge that more than tripled results in the combined businesses. VP Business Development (Worldwide) Healthcare Segment (PERS) at Visonic July 2010 - June 2011 (1 year) Sales channel development and new business creation for MHealth; with PERS as the at-home systems entry point, for consumer solutions that evolved as lifestyle changes required (personal safety; environmental safety; residential security). President at Visonic Americas July 2001 - July 2010 (9 years) 2001 to current: home security systems; home control systems; PERS systems; Americas subsidiary of Tel Aviv based company VP Sales Marketing at Laerdal Medical January 1998 - July 2001 (3 years 7 months) Emergency medicine devices and training modules: CPR Annie the first product; ER to Ambulance the target market, including AEDs; more than doubled sales results Group VP -- Founder at Purisys July 1993 - December 1996 (3 years 6 months) In-home carcinogens retail products start-up that focused first on home improvement stores (Home Depot) and transitioned to mass merchandiser/drug stores as key retail for the target family consumers. VP Sales - Marketing at Philips Lifeline January 1986 - July 1993 (7 years 7 months) PERS when the business segment was being created; tripled business; before Philips acquired Lifeline; achieved 70% market share in “classic PERS” sales channels District Sales Manager Patient Care Products at P G July 1972 - January 1986 (13 years 7 months) Toilet Goods (H BA) sales to Cincinnati brand management to regional recruiter to Patient Care Products with New England region (each year, national leadership results) Education San Jose State University Grad Work, European Intellectual History, 1967 – 1972 (US Army 1969 1970) University of California, Santa Barbara BA, History, 1963 – 1967 Honors and Awards Michigan Exec Program 1991; Harvard Law Program on Negotiation; AMA Executive Leadership Seminar; Speaker at CES Silvers Summit ‘12
Areas of Expertise
  • Business Plans / Startup Assistance
  • Human Resources
  • Marketing, Public Relations & Sales
  • Operations
  • Product Development & Manufacturing

Industry Experience
  • Other Services (except public admin.)
  • Professional, Scientific, & Technical Services

Communication Methods

  • In Person
  • Phone