How I can help you
My specialty is marketing. I help businesses find ways to position their offerings for the marketplace, gain visibility to the right prospects, and attract customers. I have a wide field of knowledge regarding Internet marketing strategies but my primary specialty is with Google Ads. I thoroughly enjoy discussing ideas and strategies for marketing in general and am always on the lookout for the best opportunities.
Areas of Expertise
- Business Strategy & Planning
- Sales, Marketing & Public Relations
- Professional & Business Services
After graduating from high school, I had no further formal education. However, my job with the cruise lines afforded me a tremendous amount of free time to explore many interests. I became a voracious reader and student of several disciplines. When my focus on Internet marketing became all-consuming, I learned by doing and sought the best information available from Google certification training resources, books, workshops, conferences, and private consulting/tutoring from well-known and world-class Google Ad experts. For example, I often drove several hours away from home and paid $250 per hour to help "fill in the cracks" of my education with one a person who was rated in the top 5 most influential Google Ads specialists in the world. In this field, there is no substitute for years of experience. Time and experience, continuous learning, successes, and failures all change one's perspective and lead to a better understanding. Malcolm Gladwell in his book, "The Stories of Success", teaches that achieving expertise in most fields involves spending roughly 10,000 hours. I agree with this philosophy and believe it to apply very well to the complicated field of Internet marketing.