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Learn to develop feasibility plan, define your business, determine your target market, gather data on customers, competition and marketplace. Formulate a business plan as a communication document, prepare your elevator speech.

ABOUT THE PRESENTER: Beverly Anderson is the founder and president of the Home-based Business Chamber of Commerce. She is sole proprietor of Diversified Small Business Services and Independent Bookkeeper for more than 20 years. Her areas of expertise include home-based businesses, start-ups, non-profit development, bookkeeping, and business planning. She is a member of the American Institute of Professional Bookkeepers. She was honored as SBA 2012 Home-based Business Champion of the Year.