Refining the release, targeting journalists and following up boost the chances to earn press attention. Use these 6 tips to make your pitch process sparkle.
Marketing to a customer and marketing to a business hold different challenges. Learn about the differences between B2B and B2C marketing. Read more
How can you explain your new business in a succinct, engaging way? Here are 6 tips to help you tell your story without losing anyone’s interest.
Customer surveys are valuable -- in more ways than you might think. Here's a step-by-step plan to help you gain a goldmine of actionable feedback.