We surveyed a variety of marketing professionals and small business owners for their customer segmentation discovery tips. Here are their recommendations on how to define customer segments.
This continuation webinar will walk you through the steps of creating goals, tracking your data, and reviewing reports through Google Analytics. Read more
COVID-19 has not only changed human experiences, outlooks, and behaviors, but the crisis has also brought shifts in how and what consumers buy. Use this guide to continue to grow as the pandemic continues.
As the world continues to rely on virtual and hybrid events in the wake of the COVID-19 pandemic, small to mid-sized businesses can use this transition to their advantage. To accomplish this, small to mid-sized businesses can look to Broadway shows for inspiration.
Best practices to market, advertise and increase the consumer base and sales of your small business using social media. Read more
Check out the Business Profile marketing kit to create free poster art, social posts, and art for window stickers, signs, and table tents. Read more
Create a free Business Profile on Google to make your business information searchable on Google Maps, Search, and other Google sites. Read more
So if local search is a way to get more visibility, where should a small business start? To help answer this question, we asked for local SEO tips from eight search engine optimization experts and small business owners.
How to become a real estate industry expert in three easy steps.