Learn how a cross-channel marketing, also known as omni-channel marketing approach to marketing, can yield better results.
Most people don’t trust brands, they trust their friends. So how can you find brand advocates and how can you use their influence to help grow your brand?
Refining the release, targeting journalists, and following up boost the chances to earn press attention. Use these 6 tips to make your pitch process sparkle.
Marketing to a customer and marketing to a business hold different challenges. Learn about the differences between B2B and B2C marketing. Read more