Marketing, Public Relations & Sales Resources

Learn about the power of visuals in content marketing - not just pretty stock images for featured images, but dynamic visuals that tell their own story.

The State of Video Marketing in 2018 polled two groups--marketers and consumers—to find out what they think of video marketing. Read the results.

You've got a strong business brand, but how well does your personal brand support it? Here, Gini Dietrich shares her advice for creating a personal brand. Read more

A chatbot is a computer program that stimulates conversation with users over the internet. Learn how this AI tool can help your small business marketing.

Here is a list of my “go-to” favorite strategies to quickly boost sales without spending a lot of money on ads or other marketing costs.

A pictorial representation of your company’s history can help capture where you have gone and events and people who have been important in that journey. 

When done correctly, blogging can help increase exposure to your target audience and validate your business as an expert in your industry.

Learn how you can to show up high on the Search Engine Result Pages (SERPs) for keywords that relate to your business.

Customer referrals are one of the best and most cost-efficient ways that a small business can grow. Here are some things you can do to boost your own referrals. Read more

You’ll learn how to create a dynamic customer community that encourages repeat site visits, 'always be on’ for your customers for closer engagement and more. Read more

Savvy B2B marketers use online marketing to attract qualified leads. But which digital marketing tactics work the best for this purpose?

Small businesses can increase customer acquisition and retention via email marketing campaigns. In Part 2 of this series, learn how to leverage your lists.