Marketing, Public Relations & Sales Resources

Your email domain has a major effect on your business credibility and reputation. Here are 6 reasons why every small business should have its own email domain. Read more

Strangers to online focus groups sometimes assume they’re inferior to their in-person counterparts. Learn why online works and how to effectively execute.

Just starting with email marketing? This article will provide strategies for building email lists as a small business.

Before the holiday rush starts, examine your marketing machine with these checkpoints and get your campaigns ready for the holidays.

People want to get quick and easy results from businesses. Combining chatbots with a strong marketing plan makes landing new clients a breeze. Read more

Millennials have been the hot buzzword in business for a few years now. But is your small business making a mistake by marketing to this trendy group?

Learn how a cross-channel marketing, also known as omni-channel marketing approach to marketing, can yield better results.

Most people don’t trust brands, they trust their friends. So how can you find brand advocates and how can you use their influence to help grow your brand?

Coming up with a smart pricing strategy is a tough task for many small businesses. You need to account for what customers are actually willing to pay. Read more

Our latest infographic, “How Your Small Business Can Succeed with Social Media” shows the best social media tips and tricks for reaching your customers.

Refining the release, targeting journalists and following up boost the chances to earn press attention. Use these 6 tips to make your pitch process sparkle.

Learn how you as an innovator, inventor and entrepreneur can share your product and your story on the Home Shopping Network's American Dreams initiative.