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Why and How to Automate Your Marketing Efforts
Marketing automation drastically reduces the man-hours required for marketing and sales tasks. Learn how to leverage tools so you can focus on direct sales.
Why Authenticity is Underrated in Small Business Marketing
In today’s authenticity-driven landscape, small businesses have a leg-up on big businesses. Learn how your small business can compete against large companies.
How to Write a Marketing Plan in 5 Easy Steps
Do you know what you’re doing with your small business marketing? Keep reading—and find out how write a marketing plan by answering five simple questions.
5 Digital Marketing Tips to Grow Your Beauty Salon Business
Here’s how you can compete when it comes to using social media, email and other marketing tools to create a vibrant beauty business.
Make Your Marketing Work- Track the Correct Analytics
This session will discuss the most widely used analytics tools and how they can guide businesses and marketers with strategy, implementation and evaluation. Read more
5 Questions You Must Answer to Optimize a PPC Campaign
Pay-per-click is one of the most powerful digital marketing strategies, but it’s extremely easy to waste money quickly. These tips will optimize your approach.
Capture Millennial Customers with Text Messaging
If your business isn’t marketing to Millennials -- using texting as a marketing tool—you could be left behind.
The Fundamentals of Content Marketing for Small Businesses
A content planning strategy is a useful tool for your business Learn how to develop a system for blog posts, social media updates, shareable videos, photos etc.
Guide to Rebranding Your Business
Is a rebrand needed for your business? This article paints the situations when a rebrand is needed and how to execute. Read more
E-Commerce Shoppers’ Biggest Pet Peeves
Given the slim margin for error, can you afford for your e-commerce website to turn customers off? Learn how to compete against other commercial sites.
The Art of Sharing Customer Feedback for Better Marketing and Sales Alignment
Here are some ways feedback can be shared to bring about better alignment and cooperation between sales and marketing.