Marketing

Small business marketing is a critical topic and one that is constantly in flux with changes in technology and customer behavior. This section is full of best practices, marketing templates and resources to help small business owners identify, attract, retain and sell to new customers. Here you will find marketing and branding basics, as well as the latest advice in online marketing topics including SEO and social media.

Marketing Basics

  • 5 Reasons Why Customers are Unsubscribing to Your Newsletter Internet users are a fickle breed. One day they sign up for your newsletter because they are
  • Simple Steps for Starting Your Business: Module 3 - Creating Your Marketing Plan In this module, you will learn how to market your business by doing a competitive comparison,
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    Customer Engagement

  • 5 Reasons Why Customers are Unsubscribing to Your Newsletter Internet users are a fickle breed. One day they sign up for your newsletter because they are
  • 5 Ways Small Business Can Use Customer Experience to Win Large businesses seem to have all of the advantages—economies of scale, pricing power, and
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    Business Plans

  • Business Planning & Financial Statements Template Gallery These tools can be your first step towards small business success. Find business planning, Business Planning Templates Use the templates below, then meet with a SCORE mentor for
  • Business Plan Template for an Established Business This business plan template is a generic model suitable for all types of established business. Business Plan Elements The business plan consists of a narrative and several financial
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    Marketing Ideas

  • Simple Steps for Starting Your Business: Module 3 - Creating Your Marketing Plan In this module, you will learn how to market your business by doing a competitive comparison,
  • 60 Ways to Grow Your Email List -- And Your Business, Too! For every business, possessing an interested -- and qualified -- list of contacts who have your
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    Social Media

  • Are Small Businesses Getting Tired of Social Media? It seems small business owners’ use of social media as a marketing tool may be stalling.
  • Great Ways to Grow Your Social Media Following For small businesses, social media is becoming more important all the time as a way to get Many business owners are using multiple social media platforms daily, including Facebook,
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    Sales

  • 5 Steps to Build Your Sales System to Increase Your Conversion Rate and Grow Your Sales Whether you are still the main sales engine for your business or you have a sales team of 14
  • Small Businesses Can Clean Up Through Spring Cleaning Spring is finally here and, customers are emerging from their cocoons as small business traffic
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    Finding Customers

  • Increase Sales by Expanding Your Professional Network As a small business owner, you’re often juggling so many tasks that you may not find the
  • 60 Ways to Grow Your Email List -- And Your Business, Too! For every business, possessing an interested -- and qualified -- list of contacts who have your
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    Branding

  • Sharing Why Micro Businesses Matter. What’s Your Story…? National Small Business Week, established in 1963 to celebrate and recognize America’s
  • Protect Your Intellectual Property with Patents, Trademarks, and Copyrights This free online business workshop will help you understand why you must protect your company
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    Legal Issues

  • Protecting Your Business with Contracts This free online business workshop will help you understand the importance of business contracts
  • Protect Your Intellectual Property with Patents, Trademarks, and Copyrights This free online business workshop will help you understand why you must protect your company
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    Advertising

  • Promoting Your Business This free online workshop will help you learn tools that will enable you to promote your business
  • Advertising Your Business This free online business workshop will help you: identify your target audience and how to
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    Pricing Strategy

  • Pricing Products and Services This free online business workshop will help you develop your pricing strategy for your product
  • Use Financial Management Basics to Help Your Business Succeed Learn the Basics - Financial Management Tips All small businesses have something in common: a Q: You’ve no doubt mentored many aspiring entrepreneurs who were
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    Online Marketing

  • Small Businesses in America, Time to get on the Map In 2011, the Get Your Business Online program, along with partners like SCORE, set out to help
  • Five Tips to Business Success with Bill Rancic Businessman and motivational speaker Bill Rancic wanted to be an entrepreneur ever since he was
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    SEO

  • Podcast: SEO The SCORE Small Business Success Podcast features interviews with the best and Listen Now: Download Audio document.addEventListener("
  • What Makes Great Web Content? I was recently asked in an interview what my idea of perfect Web content is. My answer: Something The perfect content also: Educates: The reader should come away with something he or she may
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