Marketing

Small business marketing is a critical topic and one that is constantly in flux with changes in technology and customer behavior. This section is full of best practices, marketing templates and resources to help small business owners identify, attract, retain and sell to new customers. Here you will find marketing and branding basics, as well as the latest advice in online marketing topics including SEO and social media.

Marketing Basics

  • B2C Content Marketing: Publish Often to Engage with Customers B2C businesses, you’re on the top of your content marketing game. In our latest content
  • Launch Email Conversations, Not Campaigns Email marketing is one of the most effective – and lowest cost – ways for small Most business owners still think in terms of “campaigns” and craft their email
  • See All

    Social Media

  • 8 Top Social Media Tips Back when I started my business, social media was just starting to gain in popularity. “ Not really, but I do realize the importance of social media in business and I’ve learned a
  • What the Target Troll Can Teach You About Social Media By now you’ve probably read about the “Target troll” who created a fake Target
  • See All

    Online Marketing

  • Domain Name Registration Myths Debunked The Internet is most often the first place people look for information on just about everything. To help eliminate some of the most frequently encountered misconceptions about domain name
  • Video Marketing: Gathering What You Need Welcome to part 3 of the Animoto Getting Started with Video series. In this segment, we' Gather What You Need to Create Your First Video Using what you have on hand The good news
  • See All

    Sales

  • Why Small Business Owners Need to be “Sales People” First Lots of small business owners like to give themselves the job title of “CEO” or
  • Take Timing Out Of The Sales Process Let me ask you a question. Are you planning on buying a refrigerator today? How about a
  • See All

    Branding

  • LIVE Webinar 9/17: It's Alive! How Print Can Bring Your Business to Life In this webinar, you will learn how printed materials can help grow your small business. This
  • Video Marketing and Your Business Video is a fun and easy way to drive sales, boost engagement and build your brand. It's Let's look at some stats: 96% of consumers find video helpful when making purchase
  • See All

    Marketing Ideas

  • LIVE Webinar 9/17: It's Alive! How Print Can Bring Your Business to Life In this webinar, you will learn how printed materials can help grow your small business. This
  • Video Marketing: Gathering What You Need Welcome to part 3 of the Animoto Getting Started with Video series. In this segment, we' Gather What You Need to Create Your First Video Using what you have on hand The good news
  • See All

    Advertising

  • LIVE Webinar 9/17: It's Alive! How Print Can Bring Your Business to Life In this webinar, you will learn how printed materials can help grow your small business. This
  • Infographic: B2B Content Marketing Best Practices Part I Visually appealing content is more likely to be shared by B2B buyers. B2B Content Marketing Best Practices 86% of B2B marketers use content marketing Content
  • See All

    Customer Engagement

  • Can Your Business Benefit From CRM Software? Customer relationships have long been one area where small businesses have an edge over their
  • Content Management: How to Get Started on Your Website or Blog Content is king in this day and age. Getting started can be overwhelming with the sheer number of
  • See All

    SEO

  • Analyzing Web Performance to Build Your Business Our most recent podcast episode, Analyzing Web Performance, host Dennis Zink chats with SEO
  • B2B Content Marketing: Focus on Providing Value B2B Content Marketing Best Practices is the first of two infographics that reveal the mystery of
  • See All

    Finding Customers

  • Four Easy Steps to Sell Online If you’re thinking of setting up an e-commerce store, it’s never been a better time 1. Brand Your Store With a Domain Name One of the easiest yet most critical ways to brand your
  • “Mobilegeddon?”: How Google’s Newly Announced Algorithms Could Affect Your Small Business Recently, Google updated its algorithms to favor websites that look and perform better on mobile
  • See All

    Business Plans

  • Business Plan Express - Internet Talk Radio With David Albright! In the wake of the enthusiastic audience participation in our inaugural event, the SCORE
  • Business Planning & Financial Statements Template Gallery These tools can be your first step towards small business success. Find business planning, Business Planning Templates Use the templates below, then meet with a SCORE mentor for
  • See All

    Legal Issues

  • Protecting Your Business with Contracts This free online business workshop will help you understand the importance of business contracts
  • Protect Your Intellectual Property with Patents, Trademarks, and Copyrights This free online business workshop will help you understand why you must protect your company
  • See All

    Pricing Strategy

  • Pricing Products and Services This free online business workshop will help you develop your pricing strategy for your product
  • Use Financial Management Basics to Help Your Business Succeed Learn the Basics - Financial Management Tips All small businesses have something in common: a Q: You’ve no doubt mentored many aspiring entrepreneurs who were
  • See All

    Get Free Business Advice Now Via Email

    Type in what your business concern or need is, then choose the SCORE mentor that best meets that need