Marketing

Small business marketing is a critical topic and one that is constantly in flux with changes in technology and customer behavior. This section is full of best practices, marketing templates and resources to help small business owners identify, attract, retain and sell to new customers. Here you will find marketing and branding basics, as well as the latest advice in online marketing topics including SEO and social media.

Marketing Basics

  • How B2B Marketing Is Changing If your small business sells B2B, you probably do a lot of your prospecting and selling the good
  • Creating a Competitive Advantage This free online business workshop will help you: identify your company's competitive
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    Branding

  • Creating a Competitive Advantage This free online business workshop will help you: identify your company's competitive
  • Cara’s Top 5 Trends for Business Cards Keeping up with trends is vital for your business card. You want the first impression of your Here are my Top 5 Trends for Business Card Design in 2014. The chalkboard style has
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    Marketing Ideas

  • Creating a Competitive Advantage This free online business workshop will help you: identify your company's competitive
  • Podcast: Crowdfunding The SCORE Small Business Success Podcast features interviews with the best and Listen Now: Download Audio document.addEventListener("
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    Advertising

  • Advertising Your Business This free online business workshop will help you: identify your target audience and how to
  • Viral Marketing: From Word of Mouth to Social Media to Search Engines Word of mouth publicity is the most effective viral marketing in real world, on social media and
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    Business Plans

  • Developing a Business Plan This free online business workshop provides step-by-step instruction on how to successfully
  • LIVE Webinar 3/24: Building Your Business Webinar Series Part 2: How to Develop a Business Plan in 6 Easy Steps A business plan is an essential road map for business success, but few small businesses ever
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    Online Marketing

  • Social Marketing: Enhancing Social Networks for Small- Business Marketing The world is engaging more and more in social media, and that includes your customers and, more Tip #1: Start with Social, but Plan Bigger Social media can be the simplest way to establish an
  • LIVE Webinar 3/12: How to Build a Rockin' Web Presence on a Shoestring Have you dreamed of having an impressive Web presence to attract more customers? Does your
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    Finding Customers

  • Social Marketing: Enhancing Social Networks for Small- Business Marketing The world is engaging more and more in social media, and that includes your customers and, more Tip #1: Start with Social, but Plan Bigger Social media can be the simplest way to establish an
  • Ten Simple Steps to Finding Customers and Delivering the Goods Congratulations on your new venture! This booklet is intended to be a concise primer on how to Define Your Target Market Before you hit the streets selling or start buying up advertising
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    Social Media

  • 3 Steps to Converting Social Media Traffic into Revenue Is it really possible to make money from social media? This has become a hot topic as more
  • Social Media Secrets: Transforming Followers into Customers Do you know how to transform your social media followers into buying customers? Join the
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    SEO

  • Podcast: SEO The SCORE Small Business Success Podcast features interviews with the best and Listen Now: Download Audio document.addEventListener("
  • What Makes Great Web Content? I was recently asked in an interview what my idea of perfect Web content is. My answer: Something The perfect content also: Educates: The reader should come away with something he or she may
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    Sales

  • Pavement-Pounding Strategies to Generate More Sales You can't ignore the importance of face-to-face marketing (or customers might start
  • 3 Questions to Ask Before Starting An Etsy Shop Etsy has become one of the most popular online selling platforms for hobbyists, artists, and 1. Do I have the technological skills to succeed on Etsy? In general, selling online takes some
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    Customer Engagement

  • Give Before You Take: Utilizing the Law of Reciprocity in Networking As a small business owner, you have to show that you’re one of the good guys. It’s One way to win over potential customers and business allies is to utilize the Law of Reciprocity
  • Podcast: Networking With a Purpose The SCORE Small Business Success Podcast features interviews with the best and Listen Now: Download Audio document.addEventListener("
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    Pricing Strategy

  • Use Financial Management Basics to Help Your Business Succeed Learn the Basics - Financial Management Tips All small businesses have something in common: a Q: You’ve no doubt mentored many aspiring entrepreneurs who were
  • How to Price Your Products and Services Setting Price Points How do you set prices for your business or service? Are they working?
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    Legal Issues

  • Understanding Intellectual Property: What Every Entrepreneur Should Know About IP Intellectual Property (IP) is one of the most important and valuable assets of a new and growing
  • Fashion Protection - Trademark Basics and Fashion Compliance Do you have a retail or e-commerce store? Do you sell through sites like Etsy®? If so, do you
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