Marketing

Small business marketing is a critical topic and one that is constantly in flux with changes in technology and customer behavior. This section is full of best practices, marketing templates and resources to help small business owners identify, attract, retain and sell to new customers. Here you will find marketing and branding basics, as well as the latest advice in online marketing topics including SEO and social media.

Online Marketing

  • “Mobilegeddon?”: How Google’s Newly Announced Algorithms Could Affect Your Small Business Recently, Google updated its algorithms to favor websites that look and perform better on mobile
  • LIVE Webinar 7/9: Email Marketing & Social Media – Ways To Survive and Thrive in an Emergency Disaster planning. Emergency preparedness. Business continuity. Whatever you choose to call it,
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    Finding Customers

  • “Mobilegeddon?”: How Google’s Newly Announced Algorithms Could Affect Your Small Business Recently, Google updated its algorithms to favor websites that look and perform better on mobile
  • What’s the Best Internet Marketing Tactic? A Surprising Answer From an Online Marketing Expert Recently I had the pleasure of speaking with Brian Edmondson, an author, speaker, and Founder/CEO
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    Customer Engagement

  • At Your Service If you own a service business, like the majority of small businesses in the U.S., you face some
  • LIVE Webinar 7/30: Content, Inc: How to Launch a Content-First Business In the future, thousands of businesses from around the globe will leverage a "content first
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    Sales

  • How to Save Yourself and Your Customers Time at the Point of Sale Whether you run a retail store, restaurant or service business, one thing your customers all have
  • Give the Gift of You I have two questions for you, both based on the following, hypothetical situation: Suppose I
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    Marketing Basics

  • Guía de Plan de Marketing Un plan de marketing bien diseñado puede ayudarle a crear conciencia sobre su negocio, Paso 1: Revise el Mercado Su plan necesita una sección introductoria – una
  • LIVE Webinar 7/22: Find Your Audience and Build Your Brand Through Content Marketing In today’s digital landscape, you’re fighting for your customers’ time and
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    Marketing Ideas

  • LIVE Webinar 7/30: Content, Inc: How to Launch a Content-First Business In the future, thousands of businesses from around the globe will leverage a "content first
  • LIVE Webinar 7/16: Sales Is Out! Content and Education Are How To Leverage Engaging Content to Boost Your Brand! Selling is dead. Traditional selling does not work. Today's customers, be they millennials or
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    Branding

  • How to Use and Defuse Online Reviews Word-of-mouth marketing can make or break a small business. In today’s world, most of this is done Wherever a review of your business falls on the spectrum, it should be considered. These are your
  • Sharing Why Micro Businesses Matter. What’s Your Story…? National Small Business Week, established in 1963 to celebrate and recognize America’s
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    Social Media

  • The Why, What and How of Crowdfunding You've probably heard about the growing trend of "crowdfunding." What exactly is it and could it
  • Are Small Businesses Getting Tired of Social Media? It seems small business owners’ use of social media as a marketing tool may be stalling.
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    Business Plans

  • Business Plan Express - Internet Talk Radio With David Albright! In the wake of the enthusiastic audience participation in our inaugural event, the SCORE
  • Business Planning & Financial Statements Template Gallery These tools can be your first step towards small business success. Find business planning, Business Planning Templates Use the templates below, then meet with a SCORE mentor for
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    Legal Issues

  • Protecting Your Business with Contracts This free online business workshop will help you understand the importance of business contracts
  • Protect Your Intellectual Property with Patents, Trademarks, and Copyrights This free online business workshop will help you understand why you must protect your company
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    Advertising

  • Promoting Your Business This free online workshop will help you learn tools that will enable you to promote your business
  • Advertising Your Business This free online business workshop will help you: identify your target audience and how to
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    Pricing Strategy

  • Pricing Products and Services This free online business workshop will help you develop your pricing strategy for your product
  • Use Financial Management Basics to Help Your Business Succeed Learn the Basics - Financial Management Tips All small businesses have something in common: a Q: You’ve no doubt mentored many aspiring entrepreneurs who were
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    SEO

  • Podcast: SEO The SCORE Small Business Success Podcast features interviews with the best and Listen Now: Download Audio document.addEventListener("
  • What Makes Great Web Content? I was recently asked in an interview what my idea of perfect Web content is. My answer: Something The perfect content also: Educates: The reader should come away with something he or she may
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