Marketing

Small business marketing is a critical topic and one that is constantly in flux with changes in technology and customer behavior. This section is full of best practices, marketing templates and resources to help small business owners identify, attract, retain and sell to new customers. Here you will find marketing and branding basics, as well as the latest advice in online marketing topics including SEO and social media.

Social Media

  • Social Media Marketing is Here to Stay If you had any doubts that small business owners have wholeheartedly adopted social media
  • The Why, What and How of Crowdfunding You've probably heard about the growing trend of "crowdfunding." What exactly is it and could it
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    Marketing Basics

  • 5 Content Tricks to Boost Your Article's Professionalism What does it take to look like a content pro? A great subject and well written text is a start
  • Marketing Your Startup Creating a business requires endurance, creativity, passion, money and of course, customers!
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    SEO

  • 5 Content Tricks to Boost Your Article's Professionalism What does it take to look like a content pro? A great subject and well written text is a start
  • Seduce Your Readers: The Proven Emotional Power of Words You have 8 seconds to grab your readers’ attention. In those 8 seconds you better have some
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    Sales

  • Smart Sales Idea: Think Different I was researching software the other day when I came across an interesting way of making a sale
  • How to Save Yourself and Your Customers Time at the Point of Sale Whether you run a retail store, restaurant or service business, one thing your customers all have
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    Marketing Ideas

  • Marketing Your Startup Creating a business requires endurance, creativity, passion, money and of course, customers!
  • Why ‘Test-and-Learn’ is a Great Small Business Strategy When it comes to creating marketing plans for launching new products and services, many business But one strategy stands out for its ability to guide your decisions based on actual results in
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    Customer Engagement

  • Content Management: How to Get Started on Your Website or Blog Content is king in this day and age. Getting started can be overwhelming with the sheer number of
  • A Face-to-Face Meeting Is Still the Best Way to Build Strong Relationships Like most of you, I use an ever-broadening collection of devices and applications that make
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    Online Marketing

  • Building Your Video Marketing Strategy A successful video marketing strategy does two things. First, it promotes your product or service Learn about the 3 types of videos proven to increase conversion and help move customers
  • Video Marketing and Your Business Video is a fun and easy way to drive sales, boost engagement and build your brand. It's Let's look at some stats: 96% of consumers find video helpful when making purchase
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    Branding

  • Video Marketing and Your Business Video is a fun and easy way to drive sales, boost engagement and build your brand. It's Let's look at some stats: 96% of consumers find video helpful when making purchase
  • How to Use and Defuse Online Reviews Word-of-mouth marketing can make or break a small business. In today’s world, most of this is done Wherever a review of your business falls on the spectrum, it should be considered. These are your
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    Finding Customers

  • “Mobilegeddon?”: How Google’s Newly Announced Algorithms Could Affect Your Small Business Recently, Google updated its algorithms to favor websites that look and perform better on mobile
  • What’s the Best Internet Marketing Tactic? A Surprising Answer From an Online Marketing Expert Recently I had the pleasure of speaking with Brian Edmondson, an author, speaker, and Founder/CEO
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    Advertising

  • How to Get More From Your Marketing Lists Many small businesses work hard to build a list of customers and prospects for sending email Successful email marketing is about much more than just delivering your emails to as many inboxes
  • Promoting Your Business This free online workshop will help you learn tools that will enable you to promote your business
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    Business Plans

  • Business Plan Express - Internet Talk Radio With David Albright! In the wake of the enthusiastic audience participation in our inaugural event, the SCORE
  • Business Planning & Financial Statements Template Gallery These tools can be your first step towards small business success. Find business planning, Business Planning Templates Use the templates below, then meet with a SCORE mentor for
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    Legal Issues

  • Protecting Your Business with Contracts This free online business workshop will help you understand the importance of business contracts
  • Protect Your Intellectual Property with Patents, Trademarks, and Copyrights This free online business workshop will help you understand why you must protect your company
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    Pricing Strategy

  • Pricing Products and Services This free online business workshop will help you develop your pricing strategy for your product
  • Use Financial Management Basics to Help Your Business Succeed Learn the Basics - Financial Management Tips All small businesses have something in common: a Q: You’ve no doubt mentored many aspiring entrepreneurs who were
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