Original text

Having identified your value proposition and USP and defined your target customers, this presentation goes beyond organic (SEO) and social media traffic when it takes you into the Channels box of the Business Model Canvas and helps you design an outbound marketing strategy. It defines all the Digital Marketing Channels available to you, including direct, referral, email and paid. You will learn how you can build your engine of growth effectively using all these digital channels.

This presentation will introduce you to the various ways you can develop an effective and meaningful prospective customer profile for either your existing or conceptual business. This process involves understanding WHO your customers are and WHY they should be attracted to your business. You will learn how to create social media avatars to your customers. Included is how you can create an ongoing and affordable customer research program that will allow you to effectively grow your business.